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Going Local: Choosing the Right Data Centre Provider in Tier 2 or 3 Markets

Digital infrastructure providers need to make organisation’s digital journey’s simple. They should be making it easy to expand into a new market and deliver services to customers with little to no friction. The data centre facilities should offer the scalability to support continual transformation and the evolution of the organisation’s digital strategy in the local market as well as markets around the world.

However, adapting to individual needs is not always simple.

Not all digital infrastructure providers are the same. Hyperscalers, cloud service providers, content companies, OTT players and enterprises all need a digital infrastructure provider that understands their needs and the local market. They need to offer a consistent global experience across local digital hubs, making it simple to land and expand in new markets.

A digital infrastructure provider in Tier 2 and 3 markets has to deliver these capabilities:

Consistent Experience Across Facilities
The digital infrastructure provider should offer a consistent user experience across multiple facilities to accelerate deployment times and streamline deployments. If they can offer the same experience in Europe that they can offer in the Middle East or Africa, the organisation will save time and resources getting up and running in a new market.

Strategic Locations in Local Markets
The digital infrastructure provider should have data centre facilities in high-growth markets beyond the standard global hubs. They should be able to offer facilities in markets that offer new growth opportunities and have strategic value for a range of customers. A coherent data centre development strategy means an organisation will benefit from a long-term partner and they can grow together.

Local Knowledge
In challenging markets, the digital infrastructure provider should be able to act as a guide and provide recommendations for being successful in the local market. It should be able to help the organisation to navigate local requirements, understand the operational environment, and get them up to speed on deploying and growing locally.

A Hyperconnected Ecosystem
Each facility should have a continually growing and developing connectivity ecosystem. The digital infrastructure provider should encourage the growth of connectivity options for customers and support partnering amongst existing customers.

Neutral Facilities
Each facility should offer a neutral environment without preferred connectivity options or dominant players. It should be an open environment that is focused on enabling digital adoption and innovation in the local market.

Proven Availability of Power and Resilience
Each facility should have proven power availability, robust resiliency strategies and multiple power back-ups. Local standards and certification should be met or exceeded to guarantee maximum uptime and seamless service delivery.

Our latest eGuide ‘Choosing Your Next Global Hub: A Guide to selecting data centre partners across underserved and overlooked markets around the world’ explains how digital infrastructure providers large and small can create maximum impact with a consistent data centre experience.

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