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Why Local Matters More Than Ever: Choosing A Digital Infrastructure Provider That Matches Your Values

Local digital infrastructure is becoming critical to the adoption of local cloud services and digital transformation. Application performance, edge computing and increasing legislation all require organisations to use both local and global hubs to serve users.

According to Forbes, 83% of workloads will be stored in the cloud during 2021 meaning it is critical for enterprises to optimise their data through a digital infrastructure provider who offers world-class service.

The rollout of data sovereignty laws and the regionalisation of the internet is forcing data to be kept in-country. This means hosting data in one central hub to serve a region is no longer permitted if the data has to cross borders. Organisations have to keep data local and demonstrate the integrity and security of the data they hold.

It requires local digital infrastructure that can scale to meet growing demand for cloud-based services. Otherwise, existing data centre space can be prohibitively expensive or simply unavailable, as it has largely been allocated. 66% of countries globally have data protection and privacy legislation, according to the United Nations. Africa and Asia show a similar level of adoption with 55% of countries having adopted such legislations.

At the same time, increasing cloud adoption and content streaming in emerging markets means that organisations need to be closer to end users in order to deliver application performance. The latency and resiliency of a service depends on its proximity to the user, requiring applications to be hosted in local hubs.

Our new eGuide ‘Choosing Your Next Global Hub: A Guide to selecting data centre partners across underserved and overlooked markets’ provides insights into creating a global footprint with local digital infrastructure.

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End users demand an optimised experience and quickly turn away from applications and services that cannot meet their expectations. With local enterprises accelerating their digital transformation, they need to guarantee the quality of experience they can deliver for users. Otherwise, they face over promising and under delivering, which can limit the chances of success for a digital transformation project or kill a consumer service.

The rise of edge computing and the opportunity in the internet of things (IoT) is also dependent on robust, resilient and local digital infrastructure. As a growing number of smart city solutions and IoT projects are launched, they have been underpinned with local and hyperconnected data facilities. Edge computing requires that managing, analysing and storing data happens as close as possible to the source. This moves data from a centralised hub and pushes it to a local edge data centre and the associated IoT devices.

The challenge for many organisations will be to find the right digital infrastructure in overlooked and underserved markets. They need a partner they can trust to deliver world-class services in local markets across the globe.

Whether they are a hyperscaler turning up a new Cloud Availability Zone or an enterprise launching a service in a new market, they need a trusted foundation that enables them to go beyond the traditional hubs and access new opportunities.

Learn more about EDGNEX’s mission and values and how we plan to disrupt the data centre market with a new approach.

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